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Bedding Industries of America Places Deal with Its Luxurious Collections at Las Vegas Market


Bedding Industries of America (BIA) is highlighting its luxurious Ernest Hemingway, Eastman Home Lifetime, Millbrook, Velika and Pure Desires collections on the Winter Las Vegas Market. The introductions align with the nationwide pattern of rising client curiosity in higher-end, full-featured mattresses.


The corporate will likely be displaying 5 new fashions to its Ernest Hemingway sequence. Two new mattresses be part of the Impressed assortment and three new fashions within the Journey line. The brand new beds function a layering of 100-percent pure latex foams on prime of the corporate’s new proprietary-lumbar zoned, 4-inch pocketed coil-on-coil designs with 100-percent cotton imported Belgium damasks quilted to GOTS licensed natural New Zealand wool.


All of the beds are coil-on-coil besides the starter Journey mannequin, which has a single, 8-inch zoned pocketed coil unit designed to hit a $999 in queen retail worth level.  


For the Eastman Home Lifetime assortment, the brand new premium fashions are manufactured with a mix of ultra-strong elements together with 12.5-gauge springs, that are the strongest, most sturdy springs within the mattress business and ultra-premium 1.8-pound density foams and above.


Every mannequin will likely be made with Eastman Home’s patented Lumbar Zone ®Assist System within the middle of the spring unit with a 9-guage metal help wire. By reinforcing the mattress on this means, Spinal – Lumbar Zone ® Expertise delivers enhanced again help and proper spinal alignment – thus considerably decreasing again ache and stiffness and bettering general sleep high quality.


Bedding Industries of America may even be updating each its Velika and Pure Desires traces for the upcoming Market. The Velika line will now function a brand new Velika Hybrid and Cover Consolation High that gives a mix of ultra-comfort and help. Two new Greenguard Gold® licensed fashions are within the means of being licensed and added to the Pure Desires line. The brand new beds are manufactured with 100% pure Talalay latex and are hand-crafted within the U.S. utilizing methods that meet the corporate’s most stringent high quality requirements.


The corporate can also be including to its Millbrook assortment with three new U.S. manufactured mattresses. The Hampshire III fashions embrace a triple coil-on-coil system totaling 4,490 springs, Hampshire Wool, layers of Talalay latex and the gathering’s distinctive black tufting. Millbrook mattresses can be found with a 9-inch box-spring unit with 4-inch, zoned pocketed-coils that are foam encased atop a 5-inch basis.


If you add these coils to these within the mattress, the sleep system totals 5,100 coils. It’s obtainable as a typical unit or with wood legs.


“We now have acquired large retailer and client suggestions from our luxurious traces, and we see this section of the business solely rising into the longer term. Folks perceive the worth of spending extra for a mattress that can present a superior and heathier evening’s sleep,” stated Stuart Carlitz, president and chief govt officer of Bedding Industries of America. “By increasing our luxurious traces, we’re giving our sellers extra choices to hold a broader assortment of our premium manufacturers. Our a number of model idea gives retailers the comfort of putting one order containing a number of manufacturers and arriving on one truck inside 5 to seven days.” 


Bedding Industries of America’s Las Vegas showroom is in B-1118 of constructing B on the World Market Middle.



About Bedding Industries of America

North Brunswick, N.J.-based Bedding Industries of America has been making mattresses since 1866. Identified for its design innovation in creating superior sleep merchandise, the corporate has an in depth international licensing community that distributes mattresses beneath seven manufacturers – Eclipse, Eastman Home, Fieldcrest, Ernest Hemingway, Millbrook Beds, Pure Desires Pure Talalay and Velika. A well-established chief within the bedding business, Bedding Industries of America designs merchandise crafted with high-quality elements, together with latex, reminiscence foam, gel and eco-friendly supplies equivalent to cotton & wool. The corporate holds a number of patents that ship excellent help all through the product line. At this time, the corporate has over 80 licensees worldwide. For extra info, go to


Furnishings Trade Information and in depth journal articles for the furnishings retail, furnishings producers, and furnishings distributors.

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