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Bob’s Low cost Furnishings Unveils “Assemble the Bobs” Nationwide Model Marketing campaign


Bob’s Low cost Furnishings introduced a energetic, new nationwide model marketing campaign, “Assemble the Bobs,” to have a good time the corporate’s progress and entry into new markets. The marketing campaign contains Bob’s iconic Little Bob and Puppet Bob, as properly notable celebrities and influencers together with Rob Schneider, Rob Van Winkle (“Vanilla Ice”), WWE Famous person Bobby Lashley, a likeness of artist Bob Ross, Roberto Hernandez, and naturally the corporate’s founder, Bob Kaufman.


Launched on January 24th, “Assemble the Bobs” will interact shoppers throughout TV, radio, digital, and in-store channels. Among the many sudden “Bobs” celebrities assembling for the marketing campaign are:


  • Rob Schneider, film star and veteran of Saturday Evening Reside
  • Rob Van Winkle (aka Vanilla Ice), American rapper, actor, and tv host with 9 Seasons of “The Vanilla Ice Challenge”. He’s best-known for his Billboard Charts prime hit “Ice Ice Child’ and has bought greater than 25 million albums worldwide. Vanilla Ice is in fixed demand for company occasions and excursions extensively with the “I Love 90s” live performance package deal.
  • “The All Mighty” Bobby Lashley, WWE Famous person, WWE Champion, three-time wrestling nationwide champion and four-time wrestling All-American.
  • A likeness of artist and creator of The Pleasure of PortrayBob Ross.
  • Roberto Hernandez, Cuban mannequin, actor, and backstage host of Falling in Love.
  • Probably the most iconic Bobs – Bob’s Founder Bob Kaufman – will make a particular look within the firm’s adverts round President’s Day.
  • As a part of the marketing campaign, the corporate will reveal how the general public can develop into honorary Bobs too.


“After 30 years in enterprise and with 150 Bob’s coast-to-coast and counting, it was solely a matter of time earlier than we wanted to name in additional Bobs,” mentioned Steve Nesle, Chief Model Officer of Bob’s Low cost Furnishings. “Trendy, reasonably priced furnishings in each dwelling in America – who wouldn’t wish to reply that decision?”

The marketing campaign contains 30 and 60 second spots and invitations Bobs from throughout to affix the corporate, letting shoppers know the place they’ll discover fashionable and high quality furnishings at reasonably priced costs. The marketing campaign will likely be included in programming equivalent to That is Us (NBC), Chicago Fireplace (NBC), I Can See Your Voice (FOX) and the Olympics (NBC/Peacock).


Along with tv and radio, the “Assemble the Bobs” marketing campaign introduces an amplification of earlier advertising efforts via engagement in media platforms equivalent to Twitch and YouTube (through a YouTube takeover on January 27th), in addition to partnerships with Univision and Telemundo. Andres Cantor, well-known for his narration of soccer matches and his extended shouting of “Purpose!” can even be assembling with Bobs via Telemundo.


The marketing campaign was co-produced by the Bob’s inside advertising staff, LB & Co., and main inventive store Arnold Worldwide. “We worth alternatives the place we are able to actually work hand-in-hand with our shoppers,” mentioned George Sargent, CEO of Arnold. “We partnered carefully with the Bob’s inside staff, in addition to Havas Media to carry this milestone marketing campaign to life. The Havas Village mannequin permits us to actually work as an built-in staff with each company companions and shoppers alike, and we’re very happy with that.”


Distinctive amongst furnishings and different retailers, Bob’s has maintained a full-service inside promoting and manufacturing division since its founding, and in the present day advantages from the effectivity of a completely outfitted modifying, print and manufacturing studio at its headquarters in Manchester, Connecticut. The studio features a fabrication store the place Little Bob and Puppet Bob are made together with different props. Havas Media Boston deliberate and purchased media for the marketing campaign.





About Bob’s Low cost Furnishings

Based in 1991, Bob’s Low cost Furnishings is without doubt one of the quickest rising furnishings retailers within the nation. Holding true to its founding precept that everybody deserves high quality furnishings, Bob’s offers unsurpassed worth with honesty and integrity. By way of all of the work that occurs behind the scenes, Bob’s engineers this worth, providing its low cost on all kinds of trendy, high quality furnishings, mattresses, and residential accents.


With 150 furnishings shops throughout 23 states, the Manchester, Connecticut-based firm has develop into the Tenth-largest U.S. furnishings chain. In 2021, was named considered one of “America’s Finest Trending On-line Outlets” by Newsweek, and for the second yr in a row has been acknowledged as a pacesetter in sustainability by each the Sustainable Furnishings Council (SFC) and the Nationwide Wildfire Federation (NWF). The corporate additionally provides a singular and fulfilling buying expertise, that includes cafes in every retailer with complimentary gourmand espresso, ice cream, cookies, and sweet.


Bob’s is dedicated to supporting native communities via quite a lot of charitable giving efforts. Bob’s Low cost Furnishings Charitable Basis has anchored the corporate’s philanthropic work for greater than 20 years. Moreover, the Bob’s Outreach program was created as a separate entity to assist colleges and children-related charities. In whole, Bob’s and its Basis donate greater than $2.75 million to charities via these applications every year. For extra info on Bob’s charitable applications, go to Bob’s Cares, and observe Bob’s on Twitter @MyBobs, on Fb, and Instagram.


Furnishings Trade Information and in depth journal articles for the furnishings retail, furnishings producers, and furnishings distributors.

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