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Bradington-Younger Expands Plaza Midwood Assortment


Ramping up its ongoing pursuit of HENRYs (excessive earners, not wealthy but) amongst generation-X and millennial customers, luxurious leather-based upholstery producer Bradington-Younger will introduce new items to its extremely profitable Plaza Midwood assortment of premium upholstery. The brand new merchandise might be unveiled through the Fall Excessive Level Market, scheduled for Oct. 16-20, within the Bradington-Younger showroom, house C-1058 within the Worldwide House Furnishings Middle.


“Plaza Midwood was launched to assist our retail companions goal HENRY customers with a wide range of gadgets that had been designed for loft-spaces and houses with open-concept flooring plans, key design kinds for generation-X and millennial customers,” mentioned Cheryl Sigmon, vice chairman of merchandising for Bradington-Younger. “The additions underscore our mission to supply retailers the chance to promote a set that provides a wide range of furnishings from one retail flooring slot, thus rising their return on funding from a smaller footprint within the retailer.”


The brand new Plaza Midwood gadgets embody four-inch deeper-seat variations of the entire assortment’s seating kinds, a nook and a sectional ottoman in addition to a wall hugger/swivel glider recliner. This brings the gathering’s complete seating choices to 26, all accessible in a alternative of 5 arm kinds.


“Something that strikes within the upholstery class is retailing extraordinarily effectively, and these swivel glider recliners assist bridge the hole for customers who is probably not available in the market for a full motion-upholstery furnishings group, however who need movement items that coordinate with their stationary furnishings,” Sigmon mentioned. “These swivel glider recliners work effectively alongside a stationary couch or sectional so as to add movement performance to a lounge.”


Along with the brand new kinds being added to Plaza Midwood, the corporate can be increasing its cowl selections with 27 new efficiency materials and 17 new leathers, including to the customization choices of the product line. All Bradington-Younger merchandise can be found in an intensive array of covers together with efficiency materials and leathers.



About Bradington-Younger

Based in 1978 by Charles Younger, Bradington-Younger, was began as a family-owned and operated enterprise and is constant the family-operated enterprise mannequin with the second technology right this moment. A specialist in upscale movement and stationary upholstered furnishings, the corporate was acquired by Martinsville, Virginia-based Hooker Furnishings Corp. (NASDAQ: HOFT) in 2003. The corporate manufactures its customizable recliners, chairs, sofas and sectionals in Hickory, North Carolina, and cuts all its leather-based and material supplies at its Cherryville, North Carolina, cut-and-sew facility. Generally known as a specialist in leather-based, Bradington-Younger makes all merchandise accessible in leather-based, material or a mix of each. For extra data, go to


About Hooker Furnishings

Primarily based in Martinsville, Va., Hooker Furnishings is ranked among the many nation’s largest publicly traded furnishings sources and encompasses 11 discrete working companies. These manufacturers embody: Hooker Furnishings, Hooker Upholstery, Bradington-Younger, Sam Moore Furnishings, Shenandoah Furnishings, H Contract, Accentrics House, Pulaski Furnishings, Samuel Lawrence Furnishings, Prime Useful resource Worldwide and Samuel Lawrence Hospitality.  Hooker Furnishings Company’s company places of work and fabric manufacturing amenities are positioned in Virginia and North Carolina, with showrooms in Excessive Level, North Carolina, and Ho Chi Minh Metropolis, Vietnam. Hooker Furnishings operates distribution facilities in the USA, China, and Vietnam. The corporate’s inventory is listed on the Nasdaq International Choose Market below the image HOFT. For extra data, go to


Furnishings Business Information and in depth journal articles for the furnishings retail, furnishings producers, and furnishings distributors.

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