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Business Icon Gene Rosenberg Dies at 86


Business veteran Gene Rosenberg, founder, and chairman of the board of Deliberate Furnishings Promotions (PFP), died Thursday morning after a quick battle with most cancers. He was 86. 


Rosenberg handed away quietly in his dwelling in Connecticut, surrounded by his household. He was not too long ago recognized with most cancers and entered hospice two days in the past.


An trade icon, Rosenberg got here from humble beginnings and began his furnishings profession as a bookkeeper incomes $40 per week. He constructed an empire that has employed hundreds of individuals over many a long time and was actively concerned in all his companies for so long as his well being allowed. 


“All of us owe a lot to Gene,” stated Rob Rosenberg, PFP President and grandson of Gene.   “Over the 60 years that he and Paul (Cohen) have owned PFP, Gene has mentored and helped hundreds of group members and their households. He shall be remembered as a hero by his household, a savior by his shoppers, an iconic legend by the furnishings trade and as a mentor and buddy to the PFP group.  Most can solely dream about leaving a legacy like that of Mr. Eugene Rosenberg, however crucial factor Gene left is his love. He touched so many lives in a optimistic means.”


In 1962 Rosenberg and Paul Cohen, associates and enterprise companions, began high-impact gross sales firm, Deliberate Furnishings Promotions.  The corporate is acknowledged because the nation’s largest furnishings promotional gross sales agency. PFP has assisted practically 10,000 retailers with gross sales together with main chains, reminiscent of Alperts, Homelife, Levitz, Huffman Koos, RB Furnishings, Wickes, Rhodes, Gabbert’s, Roberds, Roomstore, Artwork Van and most not too long ago Love’s Furnishings, plus hundreds of unbiased retail areas. 


“Who might have been so lucky to have had a 60-year relationship with by no means an argument, misunderstanding, or distrust, as I’ve had with my companion Gene Rosenberg,” stated Cohen, co-founder and chief monetary officer.


Rosenberg and his cousin Bob Kaufman co-founded Bob’s Low cost Furnishings retailer in Newington, Conn., after buying a constructing beforehand owned by a furnishings firm that had gone bankrupt. Bob’s Low cost Furnishings is ranked tenth in Furnishings Immediately’s 2021 checklist of High 100 U.S. furnishings retailers.


“I’ve by no means met a extra loving, beneficiant or giving particular person in my life.  Our employees used to say G is for genius, referring to Gene Rosenberg,” stated Kaufman, president emeritus of Bob’s Low cost Furnishings.


Rosenberg was well-known for his management within the trade and for his philanthropy, particularly with organizations that assist youngsters. He based Camp Rising Solar, a camp for kids with most cancers. He additionally based Bob’s Low cost Furnishings Charitable Basis which has raised over $6 million for a number of charities.


The funeral shall be held at Beth Israel, 701 Farmington Ave., West Hartford, CT on Tuesday, March 1 at 11am.  A celebration of life will instantly observe on the Farmington Membership in Farmington, Conn. He’s survived by his spouse, Anja, 4 youngsters, 14 grandchildren, and 13 nice grandchildren. 


The household has requested that any donations may be made to Metropolis of Hope; Jewish Household Providers – Anja Rosenberg Meals Pantry; Chabad Home; Constitution Oak Cultural Heart or Hartford Hospital. 


Furnishings Business Information and in depth journal articles for the furnishings retail, furnishings producers, and furnishings distributors.

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