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Corsicana Extends Partnership with Nationwide Advertising Group By means of 2024


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Mattress producer Corsicana has reached an settlement with Nationwide Advertising Group, the shopping for advertising and marketing and operational help group for impartial retailers, to increase their partnership via 2024. 

“Client purchasing habits are persevering with to alter post-pandemic and our partnership with Nationwide will give impartial brick-and-mortar retailers the belongings and merchandise wanted to succeed in these on-line shoppers and achieve extra visibility within the mattress purchasing house,” stated Michael Thompson, chief government officer at Corsicana. “Nationwide is a valued associate, not solely to Corsicana, however to 1000’s of impartial retailers throughout the nation and we’re trying ahead to seeing what we will obtain collectively within the years forward.”

For the reason that partnership started in 2019, Corsicana has labored carefully with Nationwide to strengthen relationships with impartial retailers all through the nation and create new distribution channels. At present, Nationwide serves as a useful resource for Corsicana’s present home of manufacturers together with American Bedding, NightsBridge, Renue and Sleep Inc., that are provided in conventional flat packages or beds in a field. For its boxed mattress choices, Corsicana offers direct delivery to members’ shops or to the members’ prospects from coast to coast. 

“The final two years have been very rewarding in serving to Nationwide members develop new applications, attend key occasions and create trusted partnerships throughout the mattress {industry},” stated Davis Whitworth, Senior Director Enterprise Growth, Gross sales for Corsicana. “We at Corsicana are trying ahead to the subsequent three years with Nationwide and the brand new alternatives it would convey not just for us, however our retail companions as properly.”

Nationwide is North America’s main shopping for, advertising and marketing and operational help group for impartial retailers, rent-to-own sellers and customized installers. It serves its members with applications that present efficiencies of scale for buying and distribution, which assist members to compete with nationwide chains and e-commerce retailers on worth. 


About Corsicana Mattress

Based in 1971 in Corsicana, Texas, Corsicana Mattress now operates 14 factories throughout the nation and has turn out to be one of many mattress {industry}’s largest producers. The corporate affords a full vary of promotional and step-up merchandise that function the newest in sleep expertise, together with innerspring, reminiscence foam and hybrid fashions. The corporate additionally has mattress-in-a-box applications that simplify supply. In 2021, Corsicana acquired Richmond, Virginia-based Image Mattress creates the nation’s largest manufacturing group serving shoppers seeking to buy mattresses for underneath $1,000. Corsicana leverages its nationwide manufacturing presence to offer industry-leading high quality, worth, supply and customer support. For extra info, go to https://www.corsicanamattress.com.

 


Furnishings Business Information and in depth journal articles for the furnishings retail, furnishings producers, and furnishings distributors.


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