Counterpoint Analysis has issued its annual evaluation of the European smartphone market at present, and this reveals gross sales have been up 8% over 2020. That is encouraging, however it’s nonetheless not again to pre-pandemic ranges (needless to say 2020 gross sales dropped 14% in comparison with 2019).
However, final yr was by far probably the most aggressive ever within the European smartphone house, with the No.1 firm altering 4 occasions all through.
Within the final quarter of the yr, Samsung narrowly beat out Apple by 1% – the 2 scored 33% and 32%, respectively. They have been adopted by Xiaomi with 15% (down from 17% in This fall 2020, nevertheless), Oppo with 7%, then Realme and vivo each with 2%. Different gamers accounted for less than 9% of gross sales, a big drop of 47% in comparison with the year-ago quarter.
Transferring over to the total yr outcomes, Samsung managed to win out right here too, with 32% market share – unchanged from 2020, as a matter of reality. Apple adopted with 26%, rising barely from 22% in 2020, then got here Xiaomi with 20% (up from 14%), Oppo with 8% (up from 5%), Realme with 2% (up from 1%), and vivo with 1% (similar because the yr earlier than).
All year long, Samsung led more often than not, however Apple was No.1 twice, and Xiaomi as soon as in June. In December, Apple reached its highest ever market share in Europe, whereas Xiaomi ended 2021 with the best yearly gross sales ever within the continent. Oppo, vivo, and Realme additionally had their finest yr ever in Europe final yr.