UPDATE: October 14th, 2021 — miHoYo have since deleted Ella Musk‘s tweet to her “Dad,” as nicely. They’ve clearly thought higher about the entire thing. However fortunately, we acquired a screenshot earlier than it was faraway from Twitter historical past.
On October thirteenth, in a weird and virtually fully random transfer, Genshin Affect builders miHoYo launched a marketing campaign to get Elon Musk concerned within the Genshin fandom. It’s loosely impressed by Genshin Affect NPC Ella Musk, however precipitated such disdain from the neighborhood that they eliminated all hint of it only a few hours later.
Nevertheless, Elon nonetheless acquired concerned, tweeting miHoYo that he can’t wait to be within the sport… So they could but reinstate the concept.
Genshin Affect use Elon Musk for Twitter marketing campaign
The unusual marketing campaign began to rejoice the primary Genshin Affect Twitter account reaching 2 million followers. They launched a graphic exhibiting completely different ranges of a marketing campaign to get their secondary account, @Paimon2theMoon, to achieve the identical degree.
Whereas the @Paimon2theMoon account unsurprisingly was once named after Paimon, it has since been modified to Ella Musk, after the Mondstadt NPC who’s identify clearly prompted this wild concept.
The primary follower aim was 500K, at which level the identify would change again to Paimon. After that, every stretch aim concerned Elon, getting him extra concerned within the sport because the targets acquired larger.
Elon Musk Genshin Affect tweet deleted
Nevertheless, the tweet containing the graphic was deleted a few hours earlier than scripting this. The feedback part was flooded with each Elon followers and haters alike, probably not understanding the relevance of the marketing campaign… and probably not caring, both. The Ella Musk Twitter account nonetheless stays on simply 56K followers on the time of writing, so miHoYo should have realised there wasn’t a lot reputation within the concept, and that it appeared more likely to be a flop.
Genshin Affect Ella Musk
Nevertheless, in a weird twist, Elon himself has added to the dialog because the deletion of the unique publish. Hours after the marketing campaign started, and round an hour after it disappeared, Elon tweeted that he “Can’t wait to be in Genshin Affect.” The laughing emoji that follows possibly means that he’s not all that critical, although. Effectively, him being within the sport was by no means on the desk anyway.
miHoYo haven’t let this second cross them by, after all, replying hilariously from the Ella Musk account, “When are you coming house, Dad?”
It stays to be seen whether or not miHoYo will relaunch the marketing campaign now that Elon has acquired concerned, or whether or not Ella will ever see her “Dad” in Mondstadt. Love or hate him, this needs to be one of the weird collaborations ever, and we’d like to see it.