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Englander Expands Supreme® with Latex Hybrids, Enhances Suite of Advertising and marketing Belongings


Targeted on success at retail, Englander introduced it’s increasing the Supreme® assortment with three latex hybrids on the upcoming Las Vegas Market and enhancing its suite of promoting belongings to strengthen the promoting story for retailers. 


The Supreme® assortment, previewed final summer season in Las Vegas, expands with three new latex hybrids to spherical out the total 19-model line, Englander’s largest nationwide launch so far. Every of the brand new fashions contains a cooling cowl, pure copper-infused latex, fabric-wrapped coil assist system, edge-to-edge coil perimeter system and chic styling and element. 


The three new fashions present a easy promoting story that’s straightforward for retailers and shoppers to know, with a retail value vary of $1,899-$2,999. The step-ups provide from one to a few inches of 100% pure Talalay copper latex for elevated stress reduction and contouring consolation infused with the therapeutic and anti inflammatory properties of copper; cool contact to section change covers for warmth absorption and cooler sleep that lasts longer; and better coil rely for higher assist and sturdiness.


Together with the favored latex hybrid fashions, Englander will unveil key enhancements to its already highly effective Englander Asset Supervisor, a retail accomplice portal chock-full of ready-to-use and customizable advertising supplies from way of life pictures and social media to product sheets and signage. New to the suite this season:

  • Informative video for each Englander product
  • QR codes on product playing cards for retailers and shoppers
  • “Actual world” data on product playing cards that give which means and context to the options and advantages of the product


“If you happen to haven’t seen Englander’s sturdy financial institution of promoting belongings, you’re in for a shock. We all know there’s extra to success at retail than providing nice merchandise like these within the Supreme Assortment. That’s why we’ve developed an easy-to-access web site that’s filled with movies, 3D imagery, QR codes, product data and extra to assist retailers enhance gross sales by maintaining it easy and simple to perceive,” mentioned Mark Kinsley, President/CEO. 


Englander will welcome retail consumers on the Las Vegas Market in C-1596, January 23-27. 



About Englander Sleep Merchandise

Englander is a high 15 U.S.A. bedding producer. Our bench-made mattresses have delivered tens of millions of nights of comfortable sleep to individuals around the globe. Our crew of skilled craftspeople use confirmed elements to make the most effective mattresses on the planet. Based in 1894, Englander combines previous world data with state-of-the-art design to supply a variety of sleep programs that ship Higher Sleep by Design®.


Furnishings Business Information and in depth journal articles for the furnishings retail, furnishings producers, and furnishings distributors.

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