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Fairfield Proclaims Launch of New Web site


Fairfield lately introduced that its state-of-the-art web site powered by Jola Interactive is formally stay at


As one of many first upholstery producers to make use of Progressive Internet Utility software program (PWA), Fairfield has additionally integrated a 3D visible configurator function. This function now permits prospects and designers to assemble their upholstery and casegood items on-line, deciding on from 1000’s of customization choices, together with finishes, materials, leathers, arm types, base choices, nail trim choices, and rather more.


The positioning is constructed to be mobile-friendly, even functioning in offline settings, comparable to an airplane or a location with poor cell reception. Separated into three sections, retail, senior residing, and contract / hospitality, the upholstery and casegood merchandise are organized by product kind. An inspiration gallery highlights way of life imagery of Fairfield merchandise utilized in retail, senior residing, and contract / hospitality settings, with clickable hyperlinks to every product.


The positioning’s paramount function, the 3D visible configurator, is constructed utilizing WebGL programming language, which permits guests to construct upholstered furnishing items starting from lounge chairs and sofas to sectionals and loveseats. WebGL is among the quickest working configurator methods that’s out there in the present day.


Starting with a default chair or couch, customers can select from a spread of choices from arm model choice, cushion choices, again pillow configurations, and base alternatives. Then, the consumer will choose material choices as they watch their customized piece digitally type in entrance of their eyes. The flexibility to visualise the customization choices and check completely different types or material patterns is a a lot sought-after device for purchasers throughout the interiors realm, and Fairfield is keen to assist flip these visions into actuality. 


To study extra about constructing customized items utilizing the visible configurator function, watch beneath:




“Fairfield has all the time held nice delight within the big selection of customization choices out there in addition to buyer satisfaction,” says Dixon Mitchell, CEO of Fairfield. “The brand new web site permits guests to see their distinctive visions come to life in 3D, constructing a bit of furnishings that’s equivalent to what will likely be constructed and shipped. Our firm needs to offer one of the best consumer expertise doable. The usual of expectation of our prospects has elevated, due to this fact, this web site addresses that want and permits us to continue to grow and partnering with essentially the most gifted companies and retailers within the trade. Notable web site options embrace clear product sorting and matching prospects with gross sales representatives, creating a contemporary and user-friendly expertise.”


With three distinct distribution channels (retail, senior residing, and contract / hospitality) in thoughts, the web site was developed with every distinctive end-user in thoughts by implementing customized options particular to every gross sales division. An array of assets for web site guests are additionally out there, together with downloadable data sheets, advertising property, undertaking boards, and a quote request device. Prospects and designers with a Fairfield account can simply entry these property and log in to view pricing or submit quote requests.  Fairfield acknowledges the challenges of doing enterprise throughout a pandemic and has developed a digital interface that permits Fairfield to have interaction with their prospects in a extra significant and related approach.   



About Fairfield

For a century Fairfield has mixed masterful craftsmanship with fashion-forward designs for tremendous furnishings for the house, workplace, and hospitality industries. A household of craftspeople, Fairfield cares in regards to the neighborhood, the surroundings, and the client. This philosophy is the material of the corporate and is woven into all aspects. Fairfield distributes merchandise to prospects all through america and internationally. High quality management all through the method, masterful craftsmanship, and exact tailoring leads to upholstered furnishings that set the bar for worth and excellence within the trade.


Furnishings Business Information and in depth journal articles for the furnishings retail, furnishings producers, and furnishings distributors.

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