GhostBed, an internet mattress retailer and producer of boxed beds, has introduced a brand new collaboration with legendary tennis champion, entrepreneur and well being advocate, Venus Williams. The long-term partnership envisions an preliminary assortment of efficiency mattresses designed by Williams that can later broaden right into a full sleep options and residential furnishings lineup.
The collaboration is designed to focus on the significance of restoration and rejuvenation by way of a wholesome night time’s sleep. Alongside along with her many exceptional athletic accomplishments together with seven Grand Slam titles, 5 Wimbledon titles and 4 Olympic gold medals, Williams brings along with her over 20-years of design expertise to GhostBed by way of her award-winning, full-service business and residential inside design agency, V Starr.
“From the primary time we met, each Venus and I spotted we shared the identical robust household enterprise values and entrepreneurial drive wanted to ship one thing particular and distinctive for the sleep merchandise business,” mentioned Marc Werner, CEO and founding father of GhostBed. “From the very starting of our relationship there was whole synergy between Venus and the GhostBed group. She can be concerned in all the pieces from the design of the product to the inventive technique behind the launch. We couldn’t be extra thrilled with this collaboration.”
“Giving your physique and thoughts time to relaxation and recuperate is extra necessary now, than ever earlier than,” mentioned Williams. “An invigorating night time’s sleep has improved my efficiency, on and off the court docket, and I’m trying ahead to launching this new assortment with GhostBed to teach others on how sleeping on the precise mattress can completely remodel high quality of life. Restorative sleep is important and that’s one thing I can’t wait to carry to customers by way of this assortment.”
The primary merchandise from the brand new collaboration are anticipated to be launched later in 2021.
The collaboration was developed by Venus Williams and her group at V Starr in coordination along with her company, WME, and Daniel Levin of Distinguished Model + Expertise, who represented GhostBed.
About Venus Williams
With seven Grand Slam titles, 5 Wimbledon titles and 4 Olympic gold medals, tennis champion Venus Williams is without doubt one of the most completed and provoking girls within the historical past of sports activities. On the age of 14, Williams shortly took the world of tennis by storm, rising to the top-ranked place, breaking numerous information, and successful quite a few championships. Along with her athletic success, Williams parlayed her fine-tuned enterprise acumen along with her wholesome aggressive spirit into two profitable design ventures: life-style and fashion-forward activewear model EleVen by Venus Williams and full-service business and residential inside design agency V Starr. Williams holds a Bachelor of Science in Enterprise Administration from Indiana College East and an Affiliate of Science in Trend Design from The Artwork Institute of Fort Lauderdale.
GhostBed’s father or mother firm, Nature’s Sleep, has been a mattress business chief for greater than 15 years, specializing in high-quality, low-cost sleep merchandise. With knowledgeable craftsmanship and superior supplies designed for consolation and sturdiness, GhostBed gives an inexpensive various within the on-line mattress market. With a laser beam concentrate on customer support and satisfaction, GhostBed ships in 24 hours from 15 coast-to-coast distribution factors within the U.S. and two distribution factors in Canada. For extra info, go to www.ghostbed.com.
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