As shoppers regularly search sustainably-made merchandise which might be made to final, wool has change into a beautiful different to artificial fiber fills amongst bedding producers of mattresses and different sleep merchandise similar to pillows and comforters.
In response to the elevated client demand for pure, renewable and traceable supplies, UK-based H Dawson leveraged its 130-year experience within the wool business to develop a singular, value-added vary of natural and pure fibers that communicates a sustainable story from the farm all the way in which to the buyer.
Whereas valuing wool’s excellent inherent qualities similar to temperature regulation, moisture and anti-bacterial administration amongst many others, H Dawson needed to take its wool fiber providing to the next customary to assist shoppers relaxation simpler at night time. As an example, its natural wool fiber carries the International Natural Textile Commonplace (GOTS) certification. GOTS is the worldwide main textile processing customary for natural fibers, together with ecological and social standards, backed up by impartial certification of your complete textile provide chain.
Taking wool sourcing to a brand new stage, H Dawson established The Woolkeepers® – its proprietary high quality assurance platform which gives an entire answer to satisfy the rising demand amongst manufacturers, retailers and shoppers for pure fibres and traceability. The Woolkeepers® group, which incorporates over 1000 farmers and rising, helps accountable farming, animal welfare, paying a good value for wool, and nurtures a bunch of growers on the journey of regenerative agriculture.
“Understanding that wool bedding helps you sleep higher, we’ve had large success with our H Dawson fibers within the British luxurious bedding marketplace for years with manufacturers like Hypnos, the award-winning makers of handcrafted, sustainable mattresses honored with a Royal warrant,” stated Gary Lucier, Director Gross sales North America, H Dawson. “Since introducing our traceable wool program to the North American market a bit earlier this yr, we’ve acquired an excellent response significantly amongst mattress manufacturers.”
In line with Lucier, who attended Excessive Level Market in October, the interiors market continues to increase and client curiosity in pure fibers is growing.
“The mattress manufacturers we spoke to on the present are enthusiastic about our heritage, traceable provide chain and GOTS-certified fiber providing,” stated Lucier.
About H Dawson
H Dawson exists to convey vitality, well-being and luxury by working with nature to supply wool fibers for mattress and bedding fills. The enterprise is constructed on the experience of 4 generations, from farming in Yorkshire to worldwide wool buying and selling. Jo Dawson (fourth technology) created the enterprise to propel using wool within the twenty first century as a pure and high-performing fibers for house inside use.
Wool is pure and renewable, while offering temperature regulating, odor inhibiting consolation and unmatched moisture administration. Our unrivalled expertise on the earth of wool locations us in an ideal place to determine ethically grown wool and supply assured traceability by the Woolkeepers® high quality assurance platform. For extra info, go to HDawson.co.uk and https://woolkeepers.co.uk/.
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