IKEA U.S. introduced its plans for 2 new planning studios within the Los Angeles space which might be set to open in spring 2022, one in Lengthy Seaside and a second in one other central location that will likely be finalized quickly. The brand new Los Angeles touchpoints will deal with offering inspiration and sensible dwelling options for metropolis residing as IKEA continues to remodel to raised meet the wants of California clients.
Within the two centrally positioned planning studios, clients will have the ability to ebook appointments and get assist from design specialists with planning and ordering dwelling furnishing options that require a bit extra assist – corresponding to kitchens, bedrooms, and loos. Whereas clients are unable to take dwelling any merchandise on their buying day, the IKEA staff will make it possible for the whole lot a buyer orders is transported to their dwelling or to a different handy level of supply. The idea for these studios relies on in depth market analysis to know shoppers, what logistical obstacles they face, how they like to buy, how they dwell at dwelling, and extra.
“IKEA is reworking to raised meet the wants of our clients, and we’re excited to strengthen our presence in Los Angeles and be the place individuals are – every time and nonetheless they wish to meet IKEA,” stated Javier Quiñones, CEO & Chief Sustainability Officer, IKEA U.S. “We’ve seen that clients are nonetheless longing for in-person experiences. That’s why we’re investing closely in brick and mortar places, and newer, extra accessible retailer codecs like the 2 L.A. planning studios – along with e-commerce.”
IKEA has been within the L.A. market because the opening of IKEA Burbank in 1990, adopted by shops in Carson, Costa Mesa and Covina in 1992. IKEA Lengthy Seaside will likely be positioned within the Lengthy Seaside Towne Heart at 7611 Carson Blvd, in 8000 sq. toes of leased area. The second location is being finalized and will likely be introduced quickly. The 2 new places would be the first IKEA planning studios on the West Coast.
“Understanding that many L.A.-area residents are sometimes pissed off by being caught in visitors, we recognized geographic areas available in the market which might be past a 30-minute drive from current shops and the place affinity to IKEA is extraordinarily excessive,” stated Janet McGowan, Space Vice President, IKEA U.S. “By opening the 2 planning studios within the L.A. market, we’re taking the primary steps to create buyer assembly factors which might be extra accessible and handy to the many individuals of the L.A. market whereas persevering with to supply sensible and reasonably priced dwelling options.”
Along with opening new retailer codecs in metropolis facilities, most just lately in Queens, New York, IKEA has made important investments to boost its e-commerce expertise and repair choices, together with new decrease priced transport & supply, Click on & Gather, and TaskRabbit meeting companies.
At IKEA, the imaginative and prescient is to create a greater on a regular basis life for the many individuals by providing well-designed, purposeful and reasonably priced, high-quality dwelling furnishing, produced with look after individuals and the surroundings. Ingka Group (Ingka Holding B.V. and its managed entities) is one in every of 12 totally different teams of corporations that personal and function IKEA retail below franchise agreements with Inter IKEA Methods B.V. Ingka Group has three enterprise areas: IKEA Retail, Ingka Investments and Ingka Centres. Ingka Group is a strategic associate within the IKEA franchise system, working 389 IKEA shops in 32 nations – together with 52 retail places within the U.S.
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