The Worldwide Wooden Merchandise Affiliation (IWPA) has introduced Stephanie J. Rodrigue as Managing Editor of its Worldwide Wooden journal. Rodrigue brings over 25 years of expertise within the wooden merchandise area, from cruising timber and out of doors gross sales, to Director of Advertising positions within the hardwood lumber, flooring, and structure fields. She additionally owns the advertising and marketing agency, YOUR Advertising Division, which she has operated for the previous decade.
“We’re excited for Stephanie to tackle this new function with the IWPA crew, and to ship further worth to members by the Worldwide Wooden journal and associated advertising and marketing and communications exercise,” mentioned Bradley McKinney, Government Director. “Stephanie brings a uniquely invaluable background to IWPA and we sit up for persevering with to inform the story of worldwide wooden merchandise together with her experience.”
Worldwide Wooden: The Information to Functions, Sources and Tendencies is an annual publication that reaches greater than 20,000 key determination makers concerned within the specification, manufacture, import and distribution of wooden merchandise in North America and is designed to function a useful useful resource for readers. Every article incorporates an up to date Supply Field that enables woodworkers and specifiers to instantly be taught extra in regards to the highlighted species. Readers can then flip to our Consumers Information, which immediately connects specifiers with suppliers that may assist them supply essentially the most stunning and highest performing wooden merchandise from around the globe. The 2021 journal, launched final fall, builds on the success of 2020’s first-ever enhanced digital version that features much more thrilling interactive content material in addition to particular digital ads that join readers extra immediately with the businesses that make the journal doable.
Rodrigue, a longtime associate to IWPA who has served as Assistant Editor for the journal, will start the function of Managing Editor instantly. Included in her function would be the activity of working carefully with corporations to safe commercial sponsorships to assist the journal’s manufacturing. Joe O’Donnell, IWPA’s Director of Authorities and Public Affairs, will function Assistant Editor for the journal, offering strategic steering and supporting alignment with IWPA’s mission and priorities, along with his function as IWPA’s lead advocate to Congress, federal businesses, and worldwide fora on coverage issues impacting IWPA members.
“I’m trying ahead to collaborating with IWPA members and trade leaders to develop storylines for function articles and spotlight the significance and optimistic impression of the worldwide wooden merchandise trade,” Rodrigue mentioned. “Wooden is actually distinctive amongst renewable assets,” she mentioned, “and I’m thrilled to be develop my partnership with IWPA to proceed delivering on their mission to construct acceptance and demand in North America for globally-sourced wooden merchandise from sustainably-managed forests.”
Rodrigue’s uniquely befitting background features a B.S. in Forestry from the State College of New York (SUNY) Faculty of Environmental Science & Forestry in Syracuse, and an M.S. in Forest Merchandise Advertising from Virginia Tech. Initially from New York, she now resides in North Carolina together with her husband and two daughters.
Concerning the Worldwide Wooden Merchandise Affiliation
Established in 1956, the Worldwide Wooden Merchandise Affiliation (www.IWPAwood.org) is the main worldwide commerce affiliation for the North American imported wooden merchandise trade, representing 220 corporations and commerce associations engaged within the import of hardwoods and softwoods from sustainably managed forests. Affiliation members encompass three key teams concerned within the import course of: U.S. importers and consuming industries, offshore producers and the service suppliers that facilitate commerce.
Furnishings Business Information and in depth journal articles for the furnishings retail, furnishings producers, and furnishings distributors.
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