Jaipur Dwelling introduced that its efforts to cut back waste whereas persevering with to help its gifted artisans led to the creation of the Manchaha program, which is now accessible to buy.
Named for the Hindi phrase which means “expression of affection,” the Manchaha program is a direct reply to the query of how you can reckon with 1000’s of kilos of yarn scraps. Not content material to allow them to go to waste, Design Director Kavita Chaudhary of Jaipur Dwelling’s India based mostly counterpart, Jaipur Rugs, challenged among the firm’s most prolific artisans to create their very own rug designs, with the one guideline being that they use leftover supplies. Every handmade rug is the story of its creator—with greater than 200,000 knots crammed with feelings, goals, and persona.
At Jaipur Dwelling, we consider within the energy of artistic expression. Our rugs are a medium for our designers to carry their very own creativity to life, and we empower our artisans to search out freedom by creativity. Our Manchaha program is a testomony to the facility of artistic freedom.” — Asha Chaudhary, CEO of Jaipur Dwelling
The ensuing assortment contains award-winning designs and one-of-a-kind dwelling equipment that mirror the non-public tales of the artisans behind every rug. On this approach, the Manchaha program is greater than a chance to recycle scrap material—it’s a testomony to the facility of artistic expression.
The Manchaha assortment is obtainable on-line with restricted availability at JaipurLiving.com.
About Jaipur Dwelling
Jaipur Dwelling is a world way of life model with a ardour for individuals, product, and design. Identified for its luxurious rugs, poufs, pillows, and throws, Jaipur Dwelling operates with a mission to create stunning lives for its staff, clients, and artisans—all whereas preserving the age-old craftsmanship of handmade rugs. By means of social initiatives and the Jaipur Rugs Basis, the corporate helps greater than 40,000 artisans in 600 villages throughout India by offering them with a livable wage, entry to well being care, management training, and alternatives for private development and improvement. Combining time-honored methods and of-the-moment traits, each Jaipur Dwelling product is as significant as it’s stunning.
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