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Nourison Launches New Reserve by Nourison Model for Excessive-Finish Rugs


Flooring masking and residential accents producer Nourison launched the brand new Reserve by Nourison Assortment that can function Nourison’s high-end, handmade space rugs. This program will solely be bought by Nourison approved sellers that provide higher-end product assortments.


Reserve by Nourison is focused at primarily brick and mortar, upscale sellers and designer showrooms that promote greater high quality space rugs. The product choice is rigorously curated and incorporates a lot of Nourison’s best-quality handmade rugs equivalent to Divine, Ocean, Silk Shadows and Christopher Man. Reserve by Nourison approved sellers will probably be those that provide enhanced providers and distinctive merchandise. Nourison will help Reserve sellers with specialised advertising supplies, limitations to distribution (particularly e-com), sturdy IMAP enforcement and restrictions from distribution to bodily or on-line discounters.


“Our purpose with establishing Reserve by Nourison is to create the long-awaited channel segmentation that upscale showrooms have to promote and promote a product with confidence” stated Alex Peykar, Chariman at Nourison. “Whereas the Nourison model has grown and diversified to serve a altering market, Reserve by Nourison faucets into Nourison’s heritage as a pacesetter in beautifully-styled, finely-crafted rugs for the distinguished sellers.”


Nourison Reserve is accessible as we speak. For extra data, please go to To view the Reserve catalog go to



About Nourison

Nourison is a number one international ground masking firm that produces in depth collections of space rugs, broadloom carpet, and residential equipment at a number of value factors from low to mid-market to luxurious. Nourison is likely one of the few totally vertically built-in corporations in its phase, overseeing virtually each side of the manufacturing course of. Because of this, the corporate boasts distinctive speed-to-market, delivery greater than 95 p.c of its product orders inside 48 hours. The concentrate on customer support has helped Nourison change into a valued associate throughout the dwelling furnishings and hospitality industries to each retailers and inside designers.


Nourison was based in New York by brothers Alex, Steven, and Paul Peykar in 1980, and stays a family-owned firm. Its product assortment consists of licensed collections from well-known manufacturers equivalent to Calvin Klein, Kathy Eire, Waverly, Christopher Man, and extra.


For extra data, go to


Furnishings Business Information and in depth journal articles for the furnishings retail, furnishings producers, and furnishings distributors.

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