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Olympus is Useless, Lengthy Dwell OM SYSTEM

All future Olympus imaging- and audio-related merchandise will likely be launched underneath the brand new OM SYSTEM model, together with an upcoming interchangeable lens digital camera that may “deliver pictures to the following stage”.

At the moment in growth, the brand new Micro 4 Thirds OM SYSTEM digital camera will likely be compact and light-weight and supply an unrivalled photographic expertise partly by means of utilizing computational photographic expertise.

OM Digital Options GmbH Press Launch

Announcement of The New OM SYSTEM Model

Delivering unparalleled experiences with the OM philosophy and the event announcement of a brand new interchangeable lens digital camera to deliver pictures to the following stage

Hamburg, October 27, 2021 – OM Digital Options GmbH is happy to introduce the OM SYSTEM model for our vary of interchangeable lens cameras and lenses, compact digital cameras, audio merchandise, binoculars, and different companies. We’re proud to share that going ahead, Olympus imaging- and audio-related merchandise will likely be launched underneath the OM SYSTEM model. We’re additionally asserting that we’re at the moment creating a brand new interchangeable lens digital camera compliant with the Micro 4 Thirds System normal that may embody the OM SYSTEM idea and produce pictures to the following stage.

The brand new OM SYSTEM model

For greater than 80 years, because the launch of the Semi-Olympus I in 1936, our enterprise (previously the imaging enterprise of Olympus Company) has obtained large on-going assist from our loyal prospects for Olympus imaging merchandise. In the course of the movie digital camera period, we achieved an unprecedented compact, light-weight design with the OM sequence of 35mm SLR cameras, and the event philosophy emphasizes that design lives on in our new firm and model. Trying to the long run, we pledge to determine model worth and progress by means of constructing the brand new OM SYSTEM model.

What we wish to accomplish with OM SYSTEM

OM SYSTEM expresses our willpower to proceed to ship unparalleled experiences to our prospects by means of our mission to at all times difficult conference and a philosophy of steady product growth, which we’ve adhered to because the institution of the OM Digital Options. By our services, we hope to create thrilling experiences that deliver pleasure and inspiration. Going ahead, we are going to attempt to be the model that prospects will treasure for a very long time to come back, devoting ourselves to craftsmanship that demonstrates a dedication and fulfills individuals’s lives.

The event of interchangeable lens digital camera that brings pictures to the following stage

Compliant with the Micro 4 Thirds System normal, the interchangeable lens digital camera that we at the moment are creating combines our business main manufacturing capabilities and cutting-edge applied sciences to considerably enhance efficiency and supply an unmatched photographic expertise. We’re leveraging the Micro 4 Thirds System normal to make extra compact and light-weight programs, strengthening the photographic assist features that broaden the sector of pictures, and accelerating the advance of picture high quality and photographic expression by means of the usage of computational photographic expertise. We would like OM SYSTEM digital camera programs to be a accomplice for the adventures of each individual. We hope that you’ll look to our Micro 4 Thirds system to deliver pictures to the following stage.

OM SYSTEM model web site:

You possibly can view the web presentation of the brand new model on the next YouTube channel.

YouTube URL:

OM SYSTEM model assertion

“Break Free”

Time doesn’t stand nonetheless.

It doesn’t take excuses or do repeats. The solar gained’t ask in your permission to set, a smile comes and goes, and a Falcon gained’t wait in your go-ahead to take flight.

When a second comes, one which makes you are feeling, try to be able to seize it. These moments of magnificence are supposed to be shared, emotions to be remembered, and pictures meant to be captured.

We’re keen about offering creators with the instruments essential to struggle time, outsmart the chances, and break away to go in your adventures; sunshine, rain, or snow. We construct uniquely compact and reliable imaging programs with creator-centric improvements that enable you at all times to be able to seize these once-in-a-lifetime moments.

Make it final endlessly.

Defy the second, with OM SYSTEM.

The OM SYSTEM model film is accessible right here:


OM Digital Options Company is a number one supplier of award-winning digital imaging and audio options, famous for its precision optics and groundbreaking applied sciences.

After being cut up from Olympus Company in 2021, OM Digital Options was newly fashioned to infuse its imaging heritage of 85 years – together with its applied sciences, merchandise, companies, and model legacy – into a brand new agile firm, unleashing the total potential of its enterprise.

At present, OM Digital Options develops best-in-class merchandise that problem the boundaries of product design and performance, fulfilling the wants of customers and professionals alike.

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