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Product and Program Launches, Experiential Training Spotlight Nationwide Advertising Group’s Winter PrimeTime Present in Phoenix


For the primary time within the 30-year historical past of PrimeTime, Nationwide Advertising Group packed up and introduced the shopping for, training and networking expertise to the Arizona desert — and it turned out to be one of many extra memorable reveals in latest historical past. That’s as a result of PrimeTime featured plenty of product launches and new program bulletins, in addition to an inspirational keynote and a few of the finest and most progressive training the impartial retail channel has ever seen.


“There was a variety of camaraderie, a variety of power right here in Phoenix. It’s a reasonably good time to be an impartial retailer proper now,” says Nationwide President and Chief Member Advocate Tom Hickman. “Enterprise is brisk, although it’s not with out its challenges. However we spent these previous few days serving to our members handle these challenges, whether or not that’s provide chain, pricing or discovering and preserving expertise. From the expo to the training, PrimeTime supplied the solutions to the questions our members had been asking.”


In Phoenix, Nationwide members had the chance to participate in a number of experiential expo areas and occasions that might simply be replicated in an in-store surroundings. Amongst them, the PrimeTime Yard supplied outside distributors with the prospect to hit almost each sense. And Luxurious College, which moved to an in-booth expertise with luxurious equipment distributors Thermador and Monogram, displayed progressive methods to carry in-store occasions that might appeal to and educate high-touch clientele.


The training carried over into greater than a dozen tracks within the Nationwide Studying Academy. Members had been capable of “Expertise the Journey” by a number of highlight periods targeted particularly on succeeding at varied factors of the ever-evolving buyer determination journey. From there, members may dive deeper into programs on the in-store expertise, enhancing their web site expertise, human assets and workforce constructing, knowledge and analytics, and monetary and enterprise providers, amongst others.


Different PrimeTime necessities returned in Phoenix, together with Mattress College, Furnishings Discussion board and different Member 2 Member roundtables. These periods introduced impactful displays and gave sellers the chance to share finest practices and extra with their friends.


“The connections made in Phoenix, whether or not within the classroom, on the present ground or within the hallways, had been among the many most significant we’ve seen at PrimeTime,” says Melissa Stenson, vp of member expertise. “Our members had been craving the chance to get in entrance of our vendor companions and listen to and study from each other. Between the greater than 100 Nationwide Studying Academy periods, dozens of product coaching periods and the member-led roundtables, PrimeTime in Phoenix supplied each alternative conceivable to assist our members up their recreation.”


Enterprise was additionally booming at PrimeTime. Regardless of ongoing challenges with stock, vendor companions confirmed an amazing quantity of assist for Nationwide’s community of impartial retailers, bringing loads of product to Phoenix. In the course of the 90-minute Palooza shopping for frenzy, retailers positioned over $4.15 million in orders by the Palooza app — up over 67% from Nationwide’s August 2021 PrimeTime in Nashville.


The PrimeTime expo additionally featured plenty of new product introductions, world premieres and new program bulletins. Amongst them, Serta Simmons Bedding rolled out its Beautyrest Black assortment, Tempur + Sealy confirmed off its new private-label Encore lineup that’s unique to Nationwide mattress retailers, Thermador and Dacor made their PrimeTime debuts as luxurious equipment distributors, and Imaginative and prescient Grills and Croix Valley Meals joined the outside vendor companion portfolio.


“We’re beginning to see the pipeline of product open again up, and that resulted in an amazing present for our vendor companions and members,” Hickman says. “We had some vendor companions launch new manufacturers, whereas others bought to expertise the power of a PrimeTime for the primary time. And the whole lot we’re listening to from our vendor companions is that they perceive the chance that’s in entrance of them in working with our channel and with our community of impartial retailers.”


Giveback initiatives continued in Phoenix as nicely, highlighted by an unbelievable and provoking milestone within the group’s meal packing efforts. Nationwide and No Youngster Hungry crossed the 1.5 million meals packed threshold on the present. All meals packed in Phoenix stayed in the local people and had been distributed to households in want.


The PrimeTime expertise will proceed over the subsequent a number of weeks. Digital PrimeTime will open in late February, giving sellers who attended the present the chance to rewatch a few of the finest training that was provided whereas permitting these sellers who had been unable to make the journey to obtain only a style of what’s provided in particular person. Retailers can go to to study extra about and join Digital PrimeTime.


Nationwide Advertising Group will then flip its consideration in direction of the 59th version of PrimeTime, which can happen in Orlando on the Gaylord Palms Resort & Conference Middle, August 13-16.



About Nationwide Advertising Group

Nationwide Advertising Group works on behalf of hundreds of Impartial equipment, furnishings, bedding, electronics, specialty electronics, customized set up and rent-to-own sellers serving to them develop their companies and thrive on their very own phrases. With greater than 5,000 members working some 14,000 storefronts, Nationwide Advertising Group is the most important shopping for, advertising and enterprise assist group of its form, representing billions in mixed annual gross sales throughout the membership. For 50 years, the group has remained dedicated to the Impartial channel, empowering members with the dimensions, sophistication and efficiencies they should compete whereas delivering the unequalled enterprise intelligence, instruments and assets required to win in an ever-changing enterprise surroundings. For extra data, go to


Furnishings Business Information and in depth journal articles for the furnishings retail, furnishings producers, and furnishings distributors.

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