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Serta Companions with Shinola on the Serta 313 Mattress Assortment


Serta Simmons Bedding just lately introduced a brand new model collaboration with Shinola, the Detroit-based design model with a mission to craft high quality items supposed to final a lifetime. Shinola shares Serta’s dedication to high quality engineering and craftsmanship. Collectively, they’re unveiling a first-of-its-kind mattress assortment that marries Serta’s signature consolation with Shinola’s timeless model.


The 313 Mattress Assortment – an ode to Shinola’s hometown – options a number of of the model’s iconic design parts in a 10-inch reminiscence foam mattress. The road incorporates Shinola’s trademark lightning bolt embroidered throughout the mattress’ cool-to-the-touch cowl, in addition to its model stripe, which could be discovered on merchandise starting from watch bands to leather-based luggage, throughout the sting of the mattress. The 313 Mattress Assortment is obtainable on, and is on show on the Shinola flagship dwelling retailer in Detroit.


Whereas the 313 Mattress Assortment is a completely new product, the road additionally builds upon an present partnership with the Shinola model to completely present mattresses to the Shinola Resort. 


Once we first mentioned creating a Shinola-branded mattress, we knew Serta, with its repute for consolation, could be the right accomplice. Our imaginative and prescient is to carry Shinola into essentially the most significant components of shoppers’ lives,” mentioned Ruthie Underwood, Shinola’s Vice President of Inventive Design. “Debuting a line of mattresses with Serta is a pure evolution for Shinola after our emergence into the house class. The 313 Mattress Assortment takes our model even deeper into one of the utilized areas within the dwelling and is a elementary piece to carry high quality sleep to our clients.”



About Serta Simmons Bedding, LLC

Serta Simmons Bedding, LLC is without doubt one of the largest producers, entrepreneurs, and suppliers of mattresses in North America. Based mostly in Atlanta, SSB owns and manages two of the best-selling bedding manufacturers within the mattress trade: Serta®, which has 5 different unbiased licensees, and Beautyrest®. The manufacturers are distributed by way of nationwide, hospitality, and regional and unbiased retail channels all through North America. SSB additionally owns the Simmons® model and Tuft & Needle® direct-to-consumer mattress model. SSB operates 27 crops within the U.S. and Canada. For extra details about SSB and its manufacturers, go to



Furnishings Business Information and in depth journal articles for the furnishings retail, furnishings producers, and furnishings distributors.

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