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Serta Simmons Bedding Names Shelley Huff Chief Govt Officer


Serta Simmons Bedding, LLC (SSB), certainly one of North America’s largest sleep firms, introduced in the present day that Shelley Huff, Chief Working Officer of SSB and Chief Govt Officer of Tuft & Needle, has been named Chief Govt Officer of SSB, efficient Dec. 1, 2021. Huff succeeds David Swift, who will retire from his put up after serving as Chairman of the Board of Administrators of Daybreak Holdings, Inc., SSB’s mum or dad firm, since 2013 and as Chairman and CEO since 2019. Huff may even be part of the Board of Administrators of Daybreak Holdings, Inc. on Dec. 1.


“After I stepped into the CEO function two and a half years in the past, I had a transparent goal – to set the muse for the corporate’s transformation from a heritage mattress enterprise right into a digital-first, consumer-centric sleep firm,” stated Swift. “One key focus was on making certain we had the correct folks in place to drive the enterprise ahead and, from day one, Shelley has been a vital addition to the group. Her excellent observe file and deep experience in omnichannel retail, in addition to her consumer-centric and team-first method, is unmatched. She is uniquely certified to guide Serta Simmons Bedding into the long run.”  


“It’s a privilege to have the chance to guide the Serta Simmons Bedding group into the following part of our firm’s transformation,” stated Huff. “Dave has put in place the vital constructing blocks to set the corporate up for development. With this basis, along with our unwavering dedication to high quality craftsmanship and innovation, portfolio of energy manufacturers, prime retail and provider companions, and most significantly, unbelievable expertise throughout the group, we’re well-positioned to turn out to be the trusted authority on sleep.”  


Along with Huff assuming the function of CEO, the corporate has appointed David Porter as non-executive Chairman of the Board. Porter is a retail govt with greater than 30 years of management expertise at firms together with Walmart, DreamWorks Animation and Microsoft, the place he at present serves as Company Vice President chargeable for the corporate’s direct-to-consumer international retail enterprise.  

“It’s an honor to affix the Daybreak Holdings Board at this dynamic time within the trade, as shoppers more and more prioritize sleep and wellness,” stated Porter. “I look ahead to partnering with Shelley, her management group and the present board because the addressable market grows and client expectations evolve within the sleep trade.”


Huff joined SSB in July 2020 as Govt Vice President of Direct-to-Shopper of SSB and CEO of Tuft & Needle and was promoted to Chief Working Officer in April 2021. She got here to SSB from, a Walmart-owned on-line house furnishings vacation spot, the place she served as President and CEO. Previous to that, Huff held a wide range of management roles inside Walmart’s U.S. division and at Walmart eCommerce, together with serving because the Vice President of Operations at Walmart eCommerce, Normal Supervisor of Dwelling and Attire at Walmart.comand Vice President of Housewares at Walmart U.S. Huff is Chair of the College of Arizona Alumni Affiliation Governing Board, the place she is an advisor to the Terry J. Lundgren Heart for Retailing and the College of Household and Shopper Sciences. She earned her bachelor’s diploma from the College of Arizona and her grasp’s diploma from the Sam M. Walton Faculty of Enterprise on the College of Arkansas. 



About Serta Simmons Bedding, LLC

Serta Simmons Bedding, LLC is among the largest producers, entrepreneurs, and suppliers of mattresses in North America. Based mostly in Atlanta, SSB owns and manages two of the best-selling bedding manufacturers within the mattress trade: Serta®, which has 5 different unbiased licensees, and Beautyrest®. The manufacturers are distributed by means of nationwide, hospitality, and regional and unbiased retail channels all through North America. SSB additionally owns the Simmons® model and Tuft & Needle® direct-to-consumer mattress model. SSB operates 27 vegetation within the U.S. and Canada. For extra details about SSB and its manufacturers, go to


Furnishings Business Information and in depth journal articles for the furnishings retail, furnishings producers, and furnishings distributors.

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