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Shifman Enhances Masters Assortment | Furnishings World Journal


Luxurious mattress maker  Shifman Mattresses pronounces that it  will relaunch its top-selling Masters Assortment at Excessive Level Market, October 16-20, with a robust merchandising story together with differentiated consolation and value factors.


The improved Masters program is one other instance of the corporate’s focus this yr on improved merchandising, elevating the model, and supporting retail companions with impactful advertising. It will likely be featured within the brand-new Shifman showroom at 108 E. Martin Luther King, Jr. Drive, Flooring 2-3.


Shifman nationwide gross sales director Lisa Frey stated, “The Masters Assortment has been streamlined to learn retail companions and the patron. For retailers, the road gives seven mattress fashions all featured on a standard eight-way, hand-tied boxspring. This enables them to construct a stronger pricing technique in addition to making inventory administration and ordering simpler. For the patron, it simplifies the consolation choice and helps advance the sale.”


With an improve in aesthetics, the Masters Assortment styling options two distinct Belgium Damask covers, waterfall borders and matching tape edge for a sleeker, up to date look. The colour palette displays a softer, refined mixture of ecru and beige with pops of gold. It additionally options all-natural Merino wool for the primary time. The Masters Assortment ranges from $6,099-$10,999 for a Queen set. 


“Since its inception in 1997, the Shifman Masters Assortment has develop into a useful assortment to the model and to our retail companions. Our long-standing philosophy of true manufacturing excellence and using the best pure supplies out there makes this new rendition probably the most beautiful and fantastically elegant line that I’ve ever seen,” stated Invoice Hammer, President.


For the primary time at Excessive Level Market, the brand new Shifman luxurious pillow line shall be unveiled full with a Shifman branded show fixture, pattern pillows, plus preliminary inventory. Product for restock orders is instantly out there for fast transport. The pillows are assembled and packaged within the USA.



About Shifman Mattress Firm

Shifman is a number one designer and producer of luxurious, hand-crafted mattresses which can be constructed with the identical dedication to high quality, integrity and true craftsmanship on which the corporate was based over 128 years in the past. A family-owned firm, Shifman operates underneath the administration of the Hammer household. At this time, the corporate operates out of an 84,000-square-foot manufacturing facility in Newark, NJ. Shifman has a confirmed monitor document of making strategic partnerships with its sellers to extend retail gross sales and buyer satisfaction. For extra info, go to


Furnishings Trade Information and in depth journal articles for the furnishings retail, furnishings producers, and furnishings distributors.

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