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Shifman to Debut Impressed Assortment Tailor-made to Designer Showrooms


Shifman Mattress Co., a designer and producer of handcrafted luxurious mattresses, will launch its first mattress assortment provided solely to pick out designer showrooms throughout the nation.


The luxurious beds shall be unveiled on the upcoming Excessive Level Market, October 16-20, in Shifman’s model new showroom at 108 E. Martin Luther King, Jr. Drive.


The Impressed Assortment contains 4 exquisitely designed, handcrafted mattresses, every named for a 20th century pioneer in inside design – Elsie De Wolfe, Dorothy Draper, Billy Baldwin and Michael Taylor. Shifman is impressed by this group of influential designers for his or her shared philosophy of excellent design centered not solely on aesthetics but additionally consolation and performance.


True to the Shifman custom, every premium high quality mattress is two-sided and options hand-tufted utilizing the Sanotuft® course of, pure supplies together with cotton, pure latex, New Zealand wool and cashmere, and supported by eight-way hand-tied boxsprings. The Belgian damask cowl and gold-plated metallic nook plates are the becoming finishes to the posh line tailor-made for discerning showrooms. The sample and shade palette are clear with a up to date, refined feel and look. Each mattress is made within the USA for long-lasting consolation and help.


Alison Minella, Shifman advertising and marketing director, stated, “The Impressed assortment was created to offer designers confidence when deciding on the correct consolation degree for his or her purchasers. It may be overwhelming, so we’ve taken out the guess work by providing a curated four-bed assortment primarily based on consolation desire whereas complementing the designer’s imaginative and prescient and mission to ship luxurious and an unsurpassed expertise in designing the consumer’s final oasis.”


As a sponsor of the Excessive Level Market Authority’s Design Influencers Tour, October 17-18, Shifman will showcase the Impressed Assortment to design-focused individuals with detailed presentation and on-hand to reply questions.



About Shifman Mattress Firm

Shifman is a number one designer and producer of luxurious, hand-crafted mattresses which might be constructed with the identical dedication to high quality, integrity and true craftsmanship on which the corporate was based over 128 years in the past. A family-owned firm, Shifman operates below the administration of the Hammer household. Right this moment, the corporate operates out of an 84,000-square-foot manufacturing facility in Newark, NJ. Shifman has a confirmed monitor file of making strategic partnerships with its sellers to extend retail gross sales and buyer satisfaction. For extra info, go to


Furnishings Business Information and in depth journal articles for the furnishings retail, furnishings producers, and furnishings distributors.

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