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Simple Furnishings Net Tip #323: Employees Bio Pages Punch Up Your Web site


One of many methods a furnishings retailer can plump up a web site with useful info and a few search engine optimization punch, is to highlight the skills and experience of particular person staffers.

Your proficient workers ought to every be given their very own bio web page. The web page ought to highlight the staffer’s love of serving to clients. Moreover, the web page ought to embrace private info that conveys the successful persona of the staffer so the reader wish to do enterprise with her or him.

Highlight any specialties a staffer could possess. One could have a knack for adorning a house workplace. One other could concentrate on nation or rugged Western houses.

As soon as you determine the specialties of your staffers, then you possibly can calmly optimize the bio pages for these key phrase phrases together with town location.

For instance, for the “dwelling workplace” staffer, you optimize that web page for “inside designer for dwelling workplace furnishings in metropolis, state.”

It additionally helps in the event you  characteristic just a few photos of rooms they’ve adorned.

As soon as the web page is constructed, you should utilize the title and outline tag fields in your web site’s editor to tag the specialty and town location. And don’t neglect to tag the pictures with the identical useful info within the “different textual content” discipline.

Such a detailed search engine optimization work can appeal to customers with particular intent to your web site and to your retailer.

Simple Furnishings Net Tip 323: Create particular person bio pages on your proficient staffers after which optimize them for higher search outcomes.

Katherine Andes makes a speciality of internet content material growth and search engine optimization — together with web page customization for storefront and franchise web sites. Go to or cellphone her at (559) 309-2940.


Furnishings Business Information and in depth journal articles for the furnishings retail, furnishings producers, and furnishings distributors.

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