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Sony publicizes it is the #1 mirrorless digital camera and mirrorless lens model in North America for 2021: Digital Images Assessment


Picture supplied by Sony.

Citing information from The NPD Group, Sony has introduced it’s the primary mirrorless digital camera model and primary mirrorless lens model in North America for 2021.

Earlier than diving into the numbers, it’s price contextualizing the place this information comes from and who it’s being collected by. The NPD Group, in line with its ‘About’ webpage, is a United States-based information aggregator that collects collects point-of-sale information from greater than 600,000 retail places, plus on-line and cell gross sales, to assist firms ‘measure, predict and enhance efficiency throughout all channels.’ Whereas the digital camera gross sales data isn’t publicly, Sony has bought entry to this dataset and used it to share its imaging divisions’ accolades achieved all through 2021.

To that finish, Sony is ready to verify that it’s the primary mirrorless digital camera model and full-frame mirrorless digital camera model in each Canada and the U.S. in 2021, based mostly on the worth of items offered. Sony attributes this to ‘The success of [its] lineup of full-frame cameras, together with the Alpha 7S, Alpha 7R and Alpha 9 collection,’ in addition to ‘the Alpha 7 III, which continued to be the No. 1 promoting full-frame interchangeable lens digital camera line for the 4th yr in a row,’ in line with The NPD Group’s information, based mostly on items offered.

Sony’s a7 IV full-frame mirrorless digital camera.

Sony’s new a7 IV additionally set a report for the week of December 19–25, 2021, promoting extra items in a single week than any mirrorless interchangeable lens digital camera previously 4 years, based mostly on The NPD Group’s information. Sony additionally says 2021 ‘marks the eighth consecutive yr that Sony [has held] the #1 share in [the] full-frame mirrorless’ market, however that declare comes from Sony’s personal inside analysis, in line with the press launch’s footnotes.

These accolades are undoubtedly spectacular, however it will be fascinating to see simply how Canon is catching Sony within the full-frame mirrorless market, particularly on the heels of the discharge of the EOS R5 and R6, which have confirmed to be in style fashions. Nikon’s Z9 can be proving to be an attention-grabber, however based mostly on Nikon’s personal numbers, in addition to different information aggregators, it’s unlikely Nikon shall be placing up a problem to both Canon or Sony within the foreseeable future.

You possibly can learn the press launch in its entirety under.

Press launch:

{pressrelease}

Sony Electronics’ is the No. 1 Mirrorless Digital camera Model and No. 1 Mirrorless Lens Model for 2021 in North America

2021 Marks the 8th Consecutive 12 months that Sony Holds the #1 Share in Full-Body Mirrorless

SAN DIEGO, CA – February 16, 2022 – Sony Electronics Inc. – a worldwide chief in digital imaging– continues to steer the trade in bringing mirrorless expertise to the world. Following a yr of modern product introductions such because the Alpha 1, Sony Electronics introduced right this moment that it was the primary mirrorless digital camera model and full-frame mirrorless digital camera model in 2021. This previous yr additionally marks the 8th consecutive yr Sony has held the #1 place in full-frame mirrorless camerasi. And lastly, Sony has introduced it was the primary mirrorless lens model in 2021 as properly.

The success of the lineup of full-frame cameras, together with the Alpha 7S, Alpha 7R and Alpha 9 collection, has been paramount to Sony’s sturdy gross sales numbers. These have been complemented by the recognition of the Alpha 7 III, which continued to be the No. 1 promoting full-frame interchangeable lens digital camera line for the 4th yr in a row. For lenses, Sony’s full lineup of 65 completely different E-mount fashions highlighted by their flagship G Grasp™ collection continues to drive trade progress.

Moreover, newer improvements corresponding to the brand new Alpha 7 IV have began to set early gross sales information. For the week of December 19-25, 2021, the Alpha 7 IV had the best single-week gross sales of any mirrorless interchangeable lens digital camera line within the final 4 years.

“We’re at all times listening to our prospects’ suggestions, advancing our innovation and creating the absolute best instruments for every type of content material creators,” stated Yang Cheng, Vice President, Imaging Options, Sony Electronics Inc. “Discovering new methods to empower our group is our high precedence and we’re honored that so many proceed to decide on Sony to inform their tales and produce their inventive visions to life.”

Quite a lot of further tales and thrilling new content material shot with Sony merchandise will be discovered at www.alphauniverse.com, Sony’s group website to teach, encourage and showcase work from followers and prospects of the Sony Alpha model.

Notes:

1. Supply: Sony Inside Analysis, U.S., Removable Lens Digital camera, Sensor Dimension: Full Body, Mirrorless Removable Lens, Annual 2014, Annual 2015, Annual 2016, Annual 2017, Annual 2018, Annual 2019, Annual 2020, Annual 2021.

2. Supply: The NPD Group/Retail Monitoring Service, U.S., Removable Lens Digital camera, Mirrorless Removable Lens, Based mostly on {Dollars}, Annual 2021. Supply: The NPD Group/Retail Monitoring Service, Canada, Removable Lens Digital camera, Mirrorless Removable Lens, Based mostly on {Dollars}, Annual 2021.

3. Supply: The NPD Group/Retail Monitoring Service, U.S., Removable Lens Digital camera, Sensor Dimension: Full Body, Mirrorless Removable Lens, Annual 2021. Supply: The NPD Group/Retail Monitoring Service, Canada, Removable Lens Digital camera, Sensor Dimension: Full Body, Mirrorless Removable Lens, Based mostly on {Dollars}, Annual 2021.

4. Supply: Sony Inside Analysis, U.S., Lenses Filters Adapters and Caps, Imaging Accent Kind: Prime Lens and Zoom Lens, Lens Mount Kind: Canon EF-M, Canon RF, Sony E-Mount, Fujifilm G, Fujifilm X, Hasselblad, Leica, L-Mount, Nikon 1, Nikon Z, Leica M, Jan 2021-Dec. 2021.

5. Supply: The NPD Group/Retail Monitoring Service, U.S., Removable Lens Digital camera, Sensor Dimension: Full Body, Digital camera Household, Based mostly on Models, Annual 2021, Annual 2020, Annual 2019, Annual 2018.

6. Supply: The NPD Group/Weekly Retail Monitoring Service, U.S., Removable Lens Digital camera, Digital Lens Kind: Mirrorless Removable Lens, Digital camera Household, Based mostly on {Dollars}, Jan 2018-Dec 2021.

{/pressrelease}

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