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Sony turns into the unique digicam model of The Canadian Press

After Related Press and some different retailers, The Canadian Press has now additionally fashioned a partnership with Sony. In different phrases, the photojournalists working for this media outlet will solely use Sony mirrorless cameras to do their work.

The Canadian Press is a trusted information supply in Canada and it has existed for over a century. It employs greater than 180 journalists and it’s the unique Canadian distributor of worldwide information from the AP. The latest partnership with Sony implies that all of The Canadian Press photojournalists and videographers change to Sony cameras and lenses to cowl information, politics, way of life, and sports activities tales, in response to Imaging Useful resource.

“Sony’s modern know-how takes the top quality of our visible journalism to an entire new stage,” mentioned Malcolm Kirk, President of The Canadian Press.

Greater than 600 media shoppers depend on our on-line CP Photos archive because the go-to vacation spot for modern and historic multimedia imagery of Canada’s folks, locations and occasions. That’s why we had been searching for greater than only a digicam supplier. We wanted a real associate dedicated to serving to us ship first-rate visible journalism.”

Aside from The Canadian Press, a number of different media retailers have made the identical change over the previous yr and a half. These embody the aforementioned Related Press, the PA within the UK and Eire, the USA Immediately Community, and Gannett Co.

[via Imaging Resource]

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