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Southerland to Introduce Revamped Evolution Assortment at Las Vegas Market


Unbiased mattress producer Southerland introduced it should introduce its newly revamped Evolution Assortment on the Winter Las Vegas Market.


The following technology line, known as Evolution NXT, is a luxurious assortment with enhanced aesthetics. It’s additionally the primary time Southerland will introduce a tufted mattress program, which not solely enhances the aesthetic but in addition supplies further zoned help.


Evolution NXT features a extra elevated fashion of quilted facet panel, which supplies it a definite look that separates it from the pack. The road options an 1130 perimeter lively edge five-zone help system, with profiles that vary from 14.5-inches to 16-inches. The ticking contains thermo balanced cooling properties for a extra snug sleep. Luxurious foams embrace copper-infused viscos and copper-infused Talalay latex all through the road.


“The relaunch of the Evolution NXT Assortment gives our retail companions the chance to develop their assortment with an unique model that appeals to a luxurious client,” mentioned Bryan Smith, president and chief government officer of Southerland. “That is the primary time we’re providing a tufted program, which is acknowledged as a logo of class and provides our retailer companions a springboard to introduce shoppers to the brand new enhanced aesthetic. It’s an opulent feel and appear for his or her discerning client.”


The five-model line contains the Evolution NXT 2000, the Evolution NXT 3000 and the Evolution NXT 4000, and gives a selection of consolation feels in plush and agency. The Evolution NXT 4000 is a tufted mannequin. The Evolution NXT 5000 can be a tufted mannequin and is obtainable in plush. All of the beds are quilted and supply a extra modern look with a conventional aptitude that appeals to right now’s luxurious client. The gathering supplies retailers with large margin alternatives at inexpensive luxurious worth factors. Costs vary from $2,000 – $4,000 in queen.


Among the many different choices showcased at market would be the American Sleep line, which incorporates hybrids and two-sided mattresses, and the profitable Signature Hybrid and ThermoBalance® collections, that are made with premium supplies resembling copper-infused latex, gel-infused reminiscence foam and temperature-regulating applied sciences that promote higher sleep well being. Additionally on show can be Southerland’s adjustable mattress bases, together with its one-piece king.


Retailers can go to Southerland in the course of the Las Vegas Market within the firm’s showroom situated at B-965 within the World Market Middle.


About Southerland

Southerland has been making high quality mattresses within the U.S. since 1893. Utilizing solely best-in-class supplies and parts, Southerland at present sells its line of mattresses and adjustable bases all through 43 states. By implementing its stringent high quality assurance program, Southerland manufactures mattresses which are backed by the corporate’s “making it proper” philosophy that stands behind each product delivered. Every of its merchandise is delivered to retailers by way of its wholly owned transportation firm. The corporate’s present six manufacturing and distribution services in Nashville, Tennessee, Phoenix, Arizona, Oklahoma Metropolis, Oklahoma, and Tualatin, Oregon, whole almost 600,000 sq. ft.


Furnishings Business Information and in depth journal articles for the furnishings retail, furnishings producers, and furnishings distributors.

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