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Spring Air to Re-Introduce Chattam & Wells Model on Its 25 Th Anniversary


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Spring Air Worldwide’s California licensee ensures the mattress builds are as much as the exacting requirements of the Chattam & Wells model.


Spring Air Worldwide has been working carefully with its branding crew to re-introduce its luxurious Chattam & Wells luxurious hand-made mattress as a nod to the model’s twenty fifth anniversary. As a part of its evolution into the longer term, the corporate has refined the appear and feel of the elite mattress together with its consumer-facing web site. The newly polished Chattam & Wells line will probably be unveiled at Spring Air’s Licensee Summit this month.

Launched in 1996, Chattam & Wells was created as the primary actually U.S.-designed luxurious mattress. Handcrafted with the best supplies, the enhancements embrace distinctive components reminiscent of a brand new quilted border sample and shade, premium upholstery-grade materials, pure horse tail fibers, an attention grabbing brass tag and different indulgent components designed to additional elevate the model, so it immediately stands out on the retail ground.

“This yr marks a serious milestone for Chattam & Wells as we rejoice its 25-year anniversary,” mentioned Nick Bates, president, Spring Air Worldwide. “After we first launched the model, it was an instantaneous hit with retailers and customers due to the story we constructed round it and all the accoutrements that went into it. We crafted the mattress in a particular means, wrapping it in a tremendous bundle that culminated in an genuine luxurious mattress that gives actually unparalleled consolation.”

Bates added, “Whereas reflecting on its previous success we realized that indulgent refinements would increase the already excessive bar, infuse new power into the model and revitalize it for the following 25 years. It can additionally additional elevate the model fairness constructed over time whereas sustaining lots of the key options and advantages customers have come to like.”

A extremely profitable model with an equally spectacular story, Chattam & Wells has an ever-growing presence within the Spring Air portfolio. 

As a part of the product growth course of, Spring Air researched developments in mattresses, style and inside design to develop a brand new look –and an much more luxurious really feel. Utilizing supplies and strategies borrowed from the furnishings business, the brand new look is constructed to final and speaks to not solely the way it will look on the surface however what it’s product of on the within. As customers proceed to search for well-made luxurious merchandise that present higher high quality sleep, the model is poised to solidify its function as Spring Air’s crown jewel luxurious mattress.  

With its designed in California heritage, Spring Air tapped the experience of their California licensee to make sure the mattress builds and retail margin targets are as much as the exacting requirements demanded by the model. “We pushed the boundaries of what’s doable in these builds,” mentioned Rion Morgenstern, CEO of the California facility. “As with the final launch we utilized distinctive supplies and strategies that set Chattam and Wells other than different luxurious mattresses.”

“We rigorously examined each side of Chattam & Wells to make significant and deliberate refinements that may lead to elevated advantages and a extra luxurious sleep expertise. The eye to the main points is what makes the distinction,” Bates says. “Our branding crew has been engaged on this for months, evaluating the model requirements and main the redesign course of, integrating the brand new enhancements with current attributes in a contemporary means. We consulted with our licensing companions, articulated the model’s place within the market and constructed a narrative that envelops Chattam & Wells and can resonate with in the present day’s luxurious client. We’re very excited to share particulars on the unveiling.”  

Together with a brand new fashionable look, the refinement stays true to high quality, design and worth and is anticipated to carry its prime place in Spring Air’s home of manufacturers. Licensees will start taking orders in October and anticipate to ship in December. The model will probably be on show in Spring Air’s Las Vegas showroom throughout the Winter Market in January 2022. 

 


About Spring Air Worldwide

Based in 1926, Woburn, Massachusetts-based Spring Air Worldwide is a High 20 U.S. bedding producer and well known client model. The corporate boasts of its capacity to service retail clients from north to south and coast to coast within the U.S. and is produced in almost 50 nations by its worldwide community. The corporate is dedicated to serving to retailers drive enterprise whereas leveraging its popularity for belief and integrity impressed by its identify.

 


Furnishings Business Information and in depth journal articles for the furnishings retail, furnishings producers, and furnishings distributors.


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