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If digicam makers and lens makers had been all put in the identical bucket, Tamron could be the third largest participant available in the market now, on account of one other 12 months of 20 p.c development in its lens division. Tamron offered about $450 million value of lenses in 2021, a hanging determine roughly half the quantity of Canon’s personal photograph division revenues. This makes Tamron a really shut third, simply behind Sony, as a competitor to Canon.
Whereas it sells most lenses below its personal model, an growing proportion of its merchandise are offered below the model names of digicam makers. Panasonic and Sony, amongst different producers, have relied on Tamron to provide lenses, typically of Tamron’s personal design. The Tamron 35mm f/1.8 design within the image above, as an illustration, was remarketed later as a Sony/Zeiss lens. These types of contracts now comprise about 40 p.c of Tamron’s lens gross sales, up from about 33 p.c final 12 months.
With Canon more and more abandoning EF mount lens manufacturing, Tamron and Sigma proceed to be go-to choices for customers of canon cameras.
Tamrons margins are additionally growing, in good half due to the elevated pricing it will possibly command with its new mirrorless-first lens designs, which have confirmed extremely standard on Sony E mount, and extra just lately on Fuji X mount.
In Tamron’s year-end figures presentation, the agency indicated that one of many important development areas for it sooner or later can be “swift response to new codecs.” Tamron has but to make lenses for Canon or Nikon mirrorless mounts, though it added Fuji X mount to its lineup in 2021. The corporate set a goal of doubling its mirrorless lens choices, indicating roughly 5 new lenses could be launched in 2022.