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Village Inexperienced Acknowledged by ICFA for Innovation and Creativity


Trend-forward out of doors furnishings and equipment, an progressive and energetic skilled workers and a mission to encourage prospects to create lovely out of doors dwelling areas have earned Village Inexperienced House & Backyard its second Mary Fruehauf Retail Genius Award from the Worldwide Informal Furnishings Affiliation (ICFA).


The Rockford, Ailing., retailer was the primary recipient of the Retail Genius Award in 2018. The award was created by the ICFA Retail Council in 2017 in reminiscence of Mary Fruehauf, whose Colorado out of doors furnishings retailer was identified for its imaginative visible merchandising and entertaining promotional occasions.


The Village Inexperienced staff travels extensively across the nation for inspiration, learning style, textiles, structure and extra. The result’s a novel promoting atmosphere infused with ingenious shows, unique product combos and energizing coloration, all on show in a novel atrium showroom the place pure mild floods the area from ceilings 20 toes above the ground.


“Our purpose is to encourage you to make your private home the right expression of your personal character!” says Jessica Salisbury, CEO and inventive director. She accepted the award as we speak throughout ICFA’s “Innovate and Educate” Academic Convention being held on the Walt Disney World Swan Resort by way of Thursday.


All ICFA retail members had been invited to compete for the annual award. Entries are reviewed by a staff of judges that features shut private pals and colleagues of Mary Fruehauf, amongst them Mariah Maydew, who succeeded her as president and CEO at Fruehauf’s after her loss of life from most cancers in 2015; Cathy Galbreath-Buzbee, proprietor of ABSCO Hearth & Patio in Birmingham, Ala.; and Brian Lawrence, president of Emigh’s Informal Dwelling, Sacramento, Calif.


About The Worldwide Informal Furnishings Affiliation

The Worldwide Informal Furnishings Affiliation, based mostly in Excessive Level, N.C., represents producers, retailers, gross sales representatives and designers of out of doors furnishings plus suppliers to the business.


Furnishings Trade Information and in depth journal articles for the furnishings retail, furnishings producers, and furnishings distributors.

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