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Vitec Group Acquires Audix to Strengthen its Audio Division

Vitec Group Acquires Audix to Strengthen its Audio Division

Vitec Group acquires Audix, an expert audio tools producer from the US. Vitec, subsequently, strengthens its audio division, and will get extra specialised R&D capabilities and manufacturing amenities. This must also assist with rising present Vitec audio manufacturers, equivalent to JOBY and Rycote.

Vitec Group is a world mix (listed on the London inventory alternate) that at present consists of many corporations from the pictures and filmmaking gear market. You may nonetheless keep in mind one in every of many acquisition information articles that we printed all through the years – as an example, when Vitec acquired Syrp in 2019. Sure, the Vitec Group grows yearly. I feel it’s protected to say that each single one in every of our readers owns tools made by one of many corporations of Vitec Group. In Could 2020, we interviewed the CEO of Vitec Imaging Options, Marco Pezzana – you possibly can test the interview right here. The most recent Vitec acquisition consists of Audix, so let’s check out the small print.

Vitec acquires Audix

In case you by no means heard of Audix, it’s a US firm specializing in skilled audio tools equivalent to microphones, headphones, and equipment. Apparently, Audix does the entire improvement, engineering, and manufacturing processes in-house of their facility in Portland, Oregon. It stays to be seen if that can change after the acquisition. Sometimes, Vitec leaves many of the processes to the acquired firm and solely takes care of distribution, but it surely is dependent upon the settlement.

Audix microphones. Supply: Audix

In accordance with Vitec Group, the Audix acquisition accelerates and additional strengthens Vitec’s audio seize technique by bringing extra specialist R&D capabilities to allow the Group to design and construct microphones in-house. The brand new Audix model ought to complement Vitec’s present audio manufacturers equivalent to JOBY and Rycote.

Vitec expects to develop the Audix model by promoting its merchandise via Vitec’s world distribution community and strengthening its on-line gross sales. The Audix audio manufacturing amenities within the US will now belong to Vitec and that offers them the chance for quite a few synergies. Vitec plans to maneuver Rycote’s microphone manufacturing and engineering improvement to Audix’s amenities. The group additionally plans on bringing the event of JOBY microphones to the US. The Audix workforce and the ability in Oregon will turn into Vitec’s Audio R&D Centre of Excellence.

Do you could have expertise working with Audix merchandise? How is the acquisition going to have an effect on the purchasers in your opinion? Tell us within the remark part beneath the article.

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