Within the USA: Sony #1 Mirrorless Model for 2021, #1 Full Body Mirrorless For eighth Straight 12 months

February 16, 2022

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At this time Sony USA issued the next press textual content. This information is from NPD, the trade’s retail-reporting and analytics supply. Nearly all shopper electronics market information comes from NPD. There are footnote references to “Sony Inner Analysis” and these are nonetheless referencing NPD information. Sony Inner Analysis refers back to the analysts that compile, set up and confirm the NPD information.

SAN DIEGO, CA – February 16, 2022 – Sony Electronics Inc. – a worldwide chief in digital imaging– continues to guide the trade in bringing mirrorless expertise to the world. Following a 12 months of progressive product introductions such because the Alpha 1, Sony Electronics introduced at present that it was the primary mirrorless digital camera model^[i] and full-frame mirrorless digital camera model in 2021^[ii]. This previous 12 months additionally marks the 8^th consecutive 12 months Sony has held the #1 place in full-frame mirrorless camerasⁱ. And lastly, Sony has introduced it was the primary mirrorless lens model in 2021^[iii] as effectively.The success of the lineup of full-frame cameras, together with the Alpha 7S, Alpha 7R and Alpha 9 sequence, has been paramount to Sony’s robust gross sales numbers. These have been complemented by the recognition of the Alpha 7 III, which continued to be the No. 1 promoting full-frame interchangeable lens digital camera line for the 4^th 12 months in a row^[iv]. For lenses, Sony’s full lineup of 65 totally different E-mount fashions highlighted by their flagship G Grasp™ sequence continues to drive trade progress.

Moreover, newer improvements reminiscent of the brand new Alpha 7 IV have began to set early gross sales information. For the week of December 19-25, 2021, the Alpha 7 IV had the very best single-week gross sales of any mirrorless interchangeable lens digital camera line within the final 4 years^[v].

“We’re at all times listening to our clients’ suggestions, advancing our innovation and creating the absolute best instruments for all sorts of content material creators,” mentioned Yang Cheng, Vice President, Imaging Options, Sony Electronics Inc. “Discovering new methods to empower our group is our prime precedence and we’re honored that so many proceed to decide on Sony to inform their tales and convey their artistic visions to life.”

Quite a lot of extra tales and thrilling new content material shot with Sony merchandise may be discovered at www.alphauniverse.com, Sony’s group web site to teach, encourage and showcase work from followers and clients of the Sony Alpha model.

Footnotes

^[i] Supply: The NPD Group/Retail Monitoring Service, U.S., Removable Lens Digicam, Mirrorless Removable Lens, Based mostly on {Dollars}, Annual 2021.

Supply: The NPD Group/Retail Monitoring Service, Canada, Removable Lens Digicam, Mirrorless Removable Lens, Based mostly on {Dollars}, Annual 2021.

^[ii]Supply: The NPD Group/Retail Monitoring Service, U.S., Removable Lens Digicam, Sensor Measurement: Full Body, Mirrorless Removable Lens, Annual 2021.

Supply: The NPD Group/Retail Monitoring Service, Canada, Removable Lens Digicam, Sensor Measurement: Full Body, Mirrorless Removable Lens, Based mostly on {Dollars}, Annual 2021.

^[iii] Supply: Sony Inner Analysis, U.S., Lenses Filters Adapters and Caps, Imaging Accent Sort: Prime Lens and Zoom Lens, Lens Mount Sort: Canon EF-M, Canon RF, Sony E-Mount, Fujifilm G, Fujifilm X, Hasselblad, Leica, L-Mount, Nikon 1, Nikon Z, Leica M, Jan 2021-Dec. 2021.

^[iv] Supply: The NPD Group/Retail Monitoring Service, U.S., Removable Lens Digicam, Sensor Measurement: Full Body, Digicam Household, Based mostly on Items, Annual 2021, Annual 2020, Annual 2019, Annual 2018.

^[v] Supply: The NPD Group/Weekly Retail Monitoring Service, U.S., Removable Lens Digicam, Digital Lens Sort: Mirrorless Removable Lens, Digicam Household, Based mostly on {Dollars}, Jan 2018-Dec 2021.